Blog Posts

What is Machine Learning?

Posted by: RVS CAS | Business Analytics

Let us understand the above lines with a simple analogy: it's like a newborn baby with a general human-like feature who learns everything through experiences and mistakes. With time, he becomes so much so he starts making all his decisions on his own.

In other words, "Machine learning as a discipline tries to design, understand and use computer programs that learn from experience (i.e. DATA) for the purpose of modelling, prediction, or control".

What is Business Analytics?

Posted by: Yamini.S | Business Analytics

Business Analytics is the most important skill in the 21st century. There will be enormous growth in the future, and this skill is already in demand. As technology penetrates every sector and every department within organizations, a lot of data is generated. So, the need for professionals who can collect, interpret, and analyze that information is skyrocketing.

What is Design thinking, and how does design thinking courses/training help in Management/MBA Education?

Posted by:Mr. Vignes Darsan | Digital Future Blogs

Stuck or Struggling to innovate new products, here comes a systematic innovation practice, “Design thinking,” which helps anyone to create/innovate successful products or services. Today’s world is evolving every day with new technologies where there is a huge competition between businesses. To embrace these challenges and compete with the upcoming technologies, digital-age managers must be equipped with creative and critical thinking skills.

Applications of Chi-Square Test – Sports Analytics

Posted by: Dilip D | Business Analytics

A Chi-square test is any statistical hypothesis test where the sampling distribution of the test statistics is a chi-squared distribution when the null hypothesis is true. Chi-square is a versatile test used as a non-parametric and a parametric measure. Chi-square test is an approximate test for large values of n.

Marketers challenge: to reduce churn

Posted by: S.Suganya | Digital Marketing

Customer churn is calculated by the number of customers who leave your company during a given time period. When thinking of churn's impact, the statistics by Forrester Research come to mind: it costs five times more to acquire new customers than it does to keep the existing ones. To make matters even more serious, the Harvard Business School report claims that, on average, a 5% increase in customer retention rates results in a 25%—95% increase in profits.

Digital Marketing Training Course in Coimbatore – RVS CAS Experience

Posted by: Moorthi | Digital Marketing

Why are Digital Marketing Training Institutes in Demand?

Digital Marketing Training requirements are increasing exponentially, so many digital marketing training courses/institutes are coming up in important business cities like Coimbatore. The reason for this is the increasing number of jobs in Digital Marketing. There are a lot of reports in the press, like the one titled“Why digital marketing is the next big career opportunity.”

Digital Transformation Through Digital Marketing Strategies

Posted by: S.Suganya | Digital Marketing

Digital marketing is ever-changing, as innovation creates new opportunities for marketers every day. Along with it, the digital marketing strategy must change and grow with technology to keep ahead of competitors. Trending digital marketing strategies keep marketers on their toes, trying to innovate new and different ways to engage their audiences. As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt to emerging technologies and stay ahead in the market.

Digital Transformation Through Digital Marketing Strategies

Posted by: S.Suganya | Digital Marketing

Digital marketing is ever-changing, as innovation creates new opportunities for marketers every day. Along with it, the digital marketing strategy must change and grow with technology to keep ahead of the competitors. Trending digital marketing strategies keep marketers on their toes, trying to innovate new and different ways to engage their audiences. As digital trends evolve every year, marketers should always be aware of the changes to easily adapt to emerging technologies and stay ahead in the market.

How to Choose the Best MBA Courses/College

Posted by: Dr. Senthil Ganesh | Digital Future Blogs

MBA Courses/colleges are supposed to teach you to manage/lead a business irrespective of its size – small, medium or large enterprises. A business is any entity selling a product or service to a customer to meet certain customer needs. Best MBA Courses/Colleges are expected to be the best in enabling students to understand the current business environment, best practices, and current trends like Digital Technology disruption so that they can manage/lead businesses effectively.

Notable Startups in Logistics Sector

Posted by: Afsal T I | Logistics

In India, the number of startups focusing on logistics is on the rise now. But given the number of challenges in Supply Chain logistics, it is indeed a tricky proposition for startups. There are 12 million trucks in India and from that 90 percent of them belong to single truck owners, and small entrepreneurs in different towns. This is creating problem to integrate technology into their lives.

Supply Chain Management – key towards the future

Posted by: Afsal T I | Logistics

Oxford dictionary defines Logistics as the detailed organization and implementation of a complex operation. Traditional logistics focuses its attention on activities such as procurement, distribution, maintenance, and inventory management.

Infrastructure Status For Logistics Industry – Background, Benefits & Needed Improvements

Posted by: Afsal T I | Logistics

On 21-Nov-2017, the Government of India declared that Logistics companies should be part of India’s infrastructure. What are the implications of this grand announcement?

Top 6 Techniques To Enhance the Quality of Facebook Lead Ads!

Posted by: Minakshi Z | Digital Marketing

In order to become successful, one has to do things right. This is the case with Facebook ads as well. What is it that needs to be done, to come up with some of the best Facebook lead ads? We will be seeing them right here! Here are some useful tips to help you improve Facebook lead ads quality. So, let's go through them...

How to Choose an MBA Education which is more Employable

Posted by: Mr. Joby VJ | Digital Feature Blogs

MBA – A sought-after Program

In the last decade, an MBA was the most sought-after Postgraduate degree for it offered bright career prospects. True to its nature, it is still very much a sought-after Postgraduate Education. As an INFLUENCING Program, MBA attracts not only those who are interested in business but also those who want to master management tools.

Digital Revolution is for Real! Let us be part of it!

Posted by: Karunamoorthi P | Digital Marketing

Mr. Ramu was a very successful professional working in Bangalore. His work was hectic, so he wanted to take a break for 2 weeks. He decided to travel to Kerala for a retreat. He knows he can easily find the best quality Airbnb stay and book a convenient location. He logged into the application and found an irresistible offer - Coconut Grove in Kochi, an ideal guesthouse for his family of 3 people, located amidst nature. He finishes the booking in 5 minutes, including skimming through the 120 reviews, which gives an overall 5-star rating for the location (Reference link: https://www.airbnb.co.in/ rooms/4824719 ).

Application of Statistics in Business

Posted by: Dilip D | Business Analytics

The field of statistics has numerous applications in business. Because of technological advancements, large amounts of data are generated by business these days. These data are now being used to make decisions. These better decisions we make help us improve the running of a department, a company, or the entire economy.
As per Philip Kotler and Gary Armstrong, marketing “ identifies customer needs and wants , determine which target markets the organisations can serve best, and designs appropriate products, services and Programs to serve these markets”

Logistics: The ride gets better with GST

Posted by: Afsal T I | Logistics

Logistics is the back bone of Indian industry, especially for manufacturing and e-commerce industry. Logistics includes movement and storage of goods, flow of information, value-added services, etc. The main functions of logistics involve transportation, warehousing, inventory management, order processing, packaging, outsourcing, and material handling. Indian logistics industry can be divided into four segments: Transportation – 60% (Road – 36%, Rail – 19%, Water – 5% and Air – 1%), Warehousing – 25%, Freight forwarding – 10%, and Value added logistics – 5%.

Demonetisation 2016: A Big Transformation in Banking Sector

Posted by: Jayashree T | Applied Finance

The banking sector in India played an important role in economic growth and development. There was a big transformation in this sector after the Government of India demonetized Rs 500 and Rs1000 currency notes in November 2016 to bring down black money and corruption and promote a cashless economy. It is reported that Rs15.4 lakh Crore, constituting 86.9 percent of total currency notes in circulation, was demonetized. The customers deposited and/or exchanged their banned currency notes, which increased bank cash deposits. Further, using formal banking systems, cashless transactions, and digitalization increased.

Business Analytics (BA) – A Tool for Business Excellence

Posted by: Dr. Tamilselvi | Business Analytics

Business Intelligence (BI) is the process of collecting information from different sources and preparing Business Reports, dashboards, scorecards, ad hoc queries, and automated alerts. It is the first step for companies to make data-driven decisions. Business Analytics (BA) starts with the analysis of the BI report through statistical analysis and data mining, extends to predictive model building with historical data, and further validates it with model testing.

Building Financial Models: How to Build a Financial Model?

Posted by: S.Vinoth | Applied Finance

A financial model is used to calculate, forecast, or estimate financial numbers. It is simply a quantitative representation of the financial information of a business, organization, or government. Models can, therefore, range from simple formulas to complex computer programs that may take hours to run. These are mathematical models in which variables are linked together.

How to become a Financial Analyst?

Posted by: Dr. S Vinoth | Applied Finance

A financial analyst advises clients when to buy and sell investments. They provide guidance to small, medium, and large businesses and individuals on investment decisions. They analyze and understand the financial condition of the firm through internal analysis and external information. Financial Statement Analysis, Equity Valuation, and Financial Modeling are the major areas covered under this. Financial Analysts evaluate investment opportunities and help investors make decisions like where to invest, how much to invest, and how to manage risks and returns. They evaluate individuals’ investment patterns, the possibility of investment, and Buy-and-Sell decisions and present insightful inputs to the investor.

Multivariate Statistical Techniques

Posted by: Dilip D | Business Analytics

Multivariate analysis (MVA) is based on the statistical principle of multivariate statistics, which involves observation and analysis of more than one statistical outcome variable at a time. In design and analysis, the technique is used to perform trade studies across multiple dimensions while considering the effects of all variables on the responses of interest.

Why is data visualization important, and how it helps businesses to make smarter decisions?

Posted by: Dr. Tamilselvi | Business Analytics

Data Visualization is an important component and a perfect procedure for the accomplishment of an organization’s success in today’s uncertain market. Visualizing data using the right methods can provide insights that the decision-makers can incorporate into their decision-making pipeline in order to make informed decisions that are driven by data.

Applied Finance – The Golden Ticket to a Career in Finance

Posted by: Dr. S Vinoth | Applied Finance

In India, the employability index showed a minor improvement from last year, rising to 38.12% from 37.22%. Specifically, look at Finance roles in India increasing more in various sectors. Secondary Sector in India wants more efficient finance person to manage the money of their enterprise. Finance is an area that consists of Economics, Management, Consulting, Advising, Mathematics etc. The need for a person with Finance skills is increasing tremendously in various Indian industries. But at the same time, there will be a scarcity of skilled finance professionals. The scarcity numbers also increasing year by year because of less practical knowledge among the professionals.

How does SMAC Technology shape your career in Finance?

Posted by: Jayashree T | Applied Finance

In the era of digitalization, India has the third largest number of technology-driven start-ups in the world, and it is moving ahead in doing business with a competitive advantage. In particular, in the banking and financial services sector, technology enables the whole act of money transactions to be better, stronger, and faster. It aims to compete with traditional financial methods in the delivery of financial services. The use of smartphones for mobile banking, payments, e-wallet services, and investment services are examples of technology transformation in the form of accessibility, adaptability, and flexibility. With this move, the rise of Fintech startups grow rapidly in the financial services sector, disrupting the traditional operations but reconstituting the competitive landscape in the financial industry. Ahead of this change, adopting SMAC (Social, Mobile, Analytical, and Cloud computing) technology collaboratively boosts the financial markets, banking, and institutions.

MS Excel Skill - Exceeds the Value of MBA!!!

Posted by: Dr. S Vinoth | Applied Finance

Most companies are looking for people with expertise in MS Excel. MS Excel is the best tool in finance, but it is also used in marketing, sales, human resources, production, operations, etc. It won’t be an exaggeration to say that, in reality, MS Excel is a life partner for a management professional. Some students complete their MBA without a proper understanding of MS Excel, but they have to learn it sooner rather than later since it is an integral part of a manager’s daily life.

The art of financial planning for a better future life - Today’s Right investment →Tomorrow’s Better Prosperity

Posted by: Dr. N. Kanakaraj | Applied Finance

In the present scenario, financial planning is a disciplined process and customized approach, which enables wealth for clients by way of perfect advising. Financial Planning stays focused on the client’s wealth maximization without sacrificing liquidity. Further, these professionals use their expertise and prudential skills to enhance the client’s profitability through attractive higher returns. Effective financial planning is required by the clients due to the paucity of the most valuable financial resources available for investment. In simple terms, financial planning takes individuals' dreams and life goals, and these goals are divided into measurable financial goals, which can be achieved with a systematic way of making rational financial decisions.

Corporate Finance and Valuation – Essential for Value Addition!!!

Posted by: Dr. N. Kanakaraj | Featured Blogs

Corporate finance is used to describe activities, decisions, and techniques that deal with many aspects of a company’s finances and capital. Every decision made in a business has financial implications, and any decision that involves the use of money is a corporate financial decision. Defined broadly, everything a business does fits under the rubric of corporate finance. All businesses have to invest their resources wisely, find the right kind and mix of financing to fund these investments and return cash to the owners if there are not enough good investments.

Green Marketing Myopia – ways to improve environmentally preferred products

Posted by: Raja Rajeswari | Digital Marketing

In 1960, Harvard Professor Theodore Levitt, in a Harvard Business Review article, introduced the classic concept of “marketing myopia” to describe businesses’ narrow vision of product features rather than consumer benefits, which means the companies grow on product-oriented not customer-oriented (Levitt, 1960).[1] Marketing Myopia suggests that businesses will do better if they concentrate on meeting customers’ needs rather than selling products.

Showrooming: Is it eating into sales at Retail Point of Sales?

Posted by: Karunamoorthi P | Digital Marketing

"Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers."

Tremendous Opportunities in Digital Marketing

Posted by: Karunamoorthi P | Digital Marketing

Digital Marketing has become one of the most talked-about topics in marketing over the past decade. The increase in smartphone adaption and exponentially increasing data speed have ensured that more than half of the world's population is connected to each other through the Internet. This has opened up new marketing possibilities—marketing to customers via interconnected devices.

What is Digital Marketing

Posted by: Karunamoorthi P | Digital Marketing

Digital marketing is nothing but telling one’s brand/product story over interconnected devices, i.e., marketing over the Internet. Interconnectedness is achieved through Internet connectivity, and devices are anything that lets an individual connect with another individual, like smartphones, laptops, tablets, smart watches, etc.

Competency Mapping in Select Sector in India

Posted by: Mrs. Mekala P | Human Resources

In the current competitive world, the recruitment aspect of the HR process is facing difficulty in finding a person or an employee with apt skills for the organization. Because of the changing nature of organizations, HRM has become critical for the organization's survival. There is more demand for multi-skilled people, and it’s also very difficult to develop multi-skilled employees inside the organization. The role of HR is to find the gap between employees and employers in the organization. Notably, HRs use competency as a crucial tool to find the skill gap.

MASTERING BUSINESS DYNAMICS - MBA

Posted by: MBA Department

Master of Business Administration is a postgraduate degree that prepares students with business knowledge and entrepreneurial skills. MBA is a professional degree that helps for a professional career with specialized courses. Students learn essential business strategies such as business analytics, digital marketing, applied finance, logistics management, and human resource leadership.