Mr. A. Karthikeyan, Digital Marketing Executive & Assistant Professor Professor

Mr. Karthikeyan A (MBA – Digital Marketing & Applied Finance) is a Faculty of Digital Marketing at the School of Management Studies (PG), RVS College of Arts and Science, Coimbatore. He holds a B.Sc. in Information Technology and an MBA in Digital Marketing & Applied Finance, blending technical expertise with strong business acumen.

Alongside his academic career, he has gained over 2 years of industry experience as a Digital Marketing Executive at Transform Tech, where he worked extensively on SEO, social media marketing (Meta Ads), paid advertising (Google Ads), and data-driven campaign optimization and strategies. This professional background enables him to deliver practical insights, career-oriented placement training, and real-world case studies, equipping students to meet industry demands and build successful careers.

In his teaching role, he focuses on Introduction to Digital Marketing, Search Engine Optimization, and Marketing Analytics Tools, while also guiding students in final-year real-time projects. To strengthen his expertise, he recently participated in a 3-day Faculty Development Program on Digital Marketing at Infosys Mysore Campus, gaining exposure to advanced digital marketing practices and contemporary industry applications.