Mr. A. Karthikeyan
Assistant Professor – Digital Marketing Digital Marketing Executive
Academic Area
Digital Marketing
Biography
Mr. A. Karthikeyan is an Assistant Professor in Digital Marketing at the School of Management Studies (PG), RVS College of Arts and Science. With a background in Information Technology and an MBA specialization in Digital Marketing and Global Finance & Corporate Analyst, he brings a balanced blend of technical knowledge and business strategy into the classroom.
In addition to academia, he serves as a Digital Marketing Executive at Transform Tech, where he has gained hands-on industry experience in SEO, Meta Ads, Google Ads, performance marketing, and analytics-driven campaign optimization. His corporate exposure enables him to translate live industry practices into structured learning experiences for MBA students.
He focuses on building practical competence in digital marketing strategy, search engine optimization, marketing analytics tools, and performance measurement frameworks.
Teaching Areas
- •Introduction to Digital Marketing
- •Search Engine Optimization (SEO)
- •Paid Advertising (Google Ads, Meta Ads)
- •Performance Marketing Strategy
Engagement
- •Digital Marketing Executive – Transform Tech
- •Experience in SEO, Social Media Marketing, Paid Campaigns & Data-Driven Optimization
- •Participated in 3-Day Faculty Development Program on Digital Marketing – Infosys Mysore Campus