Digital Marketing Blogs

Digital Marketing Training Course in Coimbatore – RVS CAS Experience

Posted by: Minakshi Z | Digital Marketing

Why Digital Marketing Training Institutes are in Demand?

Digital Marketing Training requirements are increasing exponentially, so lot of digital marketing training courses/institutes are coming up in important business cities like Coimbatore. The reason for this is the increasing number of jobs in Digital Marketing. There are lot of reports in the press like the one titled“Why digital marketing is the next big career opportunity”

Marketers challenge: to reduce churn

Posted by: S.Suganya | Digital Marketing

Customer churn is calculated by the number of customers who leave your company during a given time period. When thinking of churn impact, the statistics by forrester research comes to mind: it costs 5 times more to acquire new customers than it does to keep the existing ones. To make the matters even more serious, the harvard business school report claims that on average, a 5% increase in customer retention rates results in 25% – 95% increase of profits.

Digital Transformation Through Digital Marketing Strategies

Posted by: S.Suganya | Digital Marketing

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, the digital marketing strategy must change and grow with technology to keep ahead of the competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market.

Top 6 Techniques To Enhance the Quality of Facebook Lead Ads!

Posted by: Minakshi Z | Digital Marketing

In order to become successful, one has to do things right. This is the case with Facebook ads as well. What is it that needs to be done, so as to come up with some of the best Facebook lead ads? We will be seeing them right here! Here are some useful tips to help you improve the Facebook lead ads quality. So, let's go through them...

Digital Revolution is for Real! Let us be part of it!

Posted by: Karunamoorthi P | Digital Marketing

Mr. Ramu was a very successful professional working in Bangalore. His work was hectic, so he wanted to take a break for 2 weeks. He decided to travel to Kerala for a retreat. He knows that he can find best quality stay in AirBNB and can book the convenient location easily. He logged into the application and finds an irresistible offer - Coconut Grove in Kochi, an ideal guesthouse for his family of 3 people, located amidst the nature. He finishes the booking in 5 minutes including skimming through the 120 reviews which gives overall 5 star rating for the location (Reference link: https://www.airbnb.co.in/ rooms/4824719 ).

Green Marketing Myopia – ways to improve environmentally preferred products

Posted by: Raja Rajeswari | Digital Marketing

In 1960 Harvard Professor Theodore Levitt in Harvard Business Review article introduced the classic concept of “marketing myopia” to describe businesses’ narrow vision on product features rather than consumer benefits , which means the companies grow on product oriented not customer oriented (Levitt, 1960).[1] Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.

Showrooming : Is it eating into sales at Retail Point of Sales?

Posted by: Dr. Sunil Vakayil | Digital Marketing

"Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers."

Tremendous Opportunities in Digital Marketing

Posted by: Karunamoorthi P | Digital Marketing

Digital Marketing has become one of the most talked about topic in marketing over the past decade. Increase in smartphone adaption and exponentially increasing data speed has ensured that more than half of world population1 is connected with each other through Internet. This has opened up new marketing possibilities – market to the customers via interconnected devices.

What is Digital Marketing

Posted by: Karunamoorthi P | Digital Marketing

Digital marketing is nothing but telling one’s brand/product story over the interconnected devices i.e, marketing over Internet. Interconnectedness is achieved through Internet connectivity and devices are anything that lets an individual connect with another individual like smartphones, laptops, tablets, smart watches, etc.